What is FUR-PAW?
You can pick us up, and you can step into our world.
FUR-PAW™ is a creative brand themed around small animals.
At the “FUR-PAW Lab,” we design merchandise that brings the stories from the Highland Encyclopedia to life as tangible objects.
At the “FUR-PAW Nexus,” we bring the passion from the screen to life, allowing creativity, characters, and people to meet in person.
From design to experience, we focus on just one thing:
So that whether you pick it up, use it, or step into the event, everything feels just right.
#01 – FUR-PAW Lab
A furry-themed merchandise design brand
FUR-PAW™’s FUR-PAW Lab is a furry-themed merchandise design brand. Its creations are based on the original “Highland Encyclopedia” universe, and its product line features a distinctive, clean, and minimalist design style.
The laboratory is composed of official members and animal partners of the AC-Project cooperation program. Start getting to know your furry friends here!
#02 – FUR-PAW Nexus
A furry-themed offline gathering event
FUR-PAW Nexus is a furry-themed offline gathering event under FUR-PAW™. We aim to create a stable and familiar experience that brings everyone’s creativity and stories to life on-site.
The first FUR-PAW Nexus is scheduled to take place in 2026 in Chongqing. Let’s turn our shared passions into real-life encounters!
MORE BRAND INFORMATION
Continental Encyclopedia
Detailed information about the FUR-PAW® laboratory and the continent
Fur-Paw Animal Partner Program™
We are building a stable, professional and bounded collaborative space
Learn about our social responsibility
Shoot them with a camera, not with a gun
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