What is FUR-PAW?

You can pick us up, and you can step into our world.

FUR-PAW™ is a creative brand themed around small animals.
At the “FUR-PAW Lab,” we design merchandise that brings the stories from the Highland Encyclopedia to life as tangible objects.
At the “FUR-PAW Nexus,” we bring the passion from the screen to life, allowing creativity, characters, and people to meet in person.
From design to experience, we focus on just one thing:
So that whether you pick it up, use it, or step into the event, everything feels just right.

#01 – FUR-PAW Lab

A furry-themed merchandise design brand

FUR-PAW™’s FUR-PAW Lab is a furry-themed merchandise design brand. Its creations are based on the original “Highland Encyclopedia” universe, and its product line features a distinctive, clean, and minimalist design style.

The laboratory is composed of official members and animal partners of the AC-Project cooperation program. Start getting to know your furry friends here!

#02 – FUR-PAW Nexus

A furry-themed offline gathering event

FUR-PAW Nexus is a furry-themed offline gathering event under FUR-PAW™. We aim to create a stable and familiar experience that brings everyone’s creativity and stories to life on-site.

The first FUR-PAW Nexus is scheduled to take place in 2026 in Chongqing. Let’s turn our shared passions into real-life encounters!

FUR-PAW Management Team

Official Members Involved in the Actual Operation of FUR-PAW

53

FUR-PAW Chief Planner

Carlowolf

Brand Manager of FUR-PAW Lab

Yubitorobi

Technical Director

Yobipai

Regional Field Officer

Yuzu Mitako

FUR-PAW Gathering Brand Lead

This section only lists official members involved in the operation and management of FUR-PAW.
For more stories behind the characters, please visit the [Highland Encyclopedia] above.

Special Collaboration Support

Clearer Connections, More Tangible Experiences

SymphonTail

SymphonTail – Fursuit Studio

Jiuzhi

FUR-PAW Collaborative Creation Program – Art

ShellWen 颉文

FUR-PAW Special cooperation support

NO MATTER THE SIZE YOUR HELP IS IMPORTANT.

CHARITABLE PROJECTS

Fur-Paw Taobao online store actively responds to Alibaba’s “Thousands of Public Welfare”initiative 0.3% of salesof sales will be donated in the store for various charitable donation projects
As of May 2023, a total of 58,911 donations have been made, involving dozens of public welfare projects

The donationamountisentirely from the sales profit, and willnottake theopportunity toincrease the price ofthe product
The projectis implemented by Alibaba Charity, and the information will be stored in the blockchain, traceable and permanently recorded
You can see the donated items and the number of historical donations at the top of the baby details

We will select thecorresponding charity project typebased onthe product category
For example,for Furry products,we willchoose public welfare projects related to animal protection.

CLOTHES YOU DONATED
给了他们一个温暖的拥抱更多品牌情报

Find Us

A furry-themed merchandise design brand

WeChat Official Account

RedNote

Qzone

Bilibili

Official QQ Group
FUR-PAW Gathering Group A: 1078451623
Group A: 209533205
Group B: 586645881
Group C: 262455257
Official QQ Account: 2029134107